NANAK Associates a Design, Manufacturing and Export House created the SOGUC Designs for Fashion Apparel Industry and thus NANAK SOGUC was born in the Year 2003 in New Delhi Region of India. SOGUC Designs were created after studying the Fashion Apparels Trends worldwide, mainly in Europe, Far East and Middle East Markets. The SOGUC Designs were initially Hand Embroidered on Pure Pashmina, Silk Pashmina, Cashmere, Silk, Silk Wool, Chiffon, Georgette ,Leather Scarves, Stolles and Shawls, for the Far Eastern Markets and the Middle East Markets.

NANAK Associates, SOGUC Design are a creation of its Director, Ms. Sonia Chimni, Director Design & Development is a Fashion Designer and a manufacturing expert from the Designer Apparel Industry. Sonia has more than 17 years experience in Designer Leather Apparels, Pashmina Shawls, Scarves, Stoles, Tunics, and T Shirts in the Desigining, Manufacturing, Quality business units in various Organizations in India. She has setup various manufacturing units in the fashion apparels & textile industry mainly in Leather, Pashmina, Silk, Cotton, Chiffon, Georgtte and has managed global buyers viz. Maceys, Gap, Kastradt and Mango to name a few.

NANAK Associates SOGUC Design and Sampling Studio is based in the fashion hub of New Delhi Region of India, which continuously evolves Designs to Delight it Buyer Partners all over the Globe. NANAK Associates has achieved, Execellence in Weaving, Dyeing, Embroideries, Pack and Finish its products in North India , which has made NANAK SOGUC Designs a globally competitive organization in the Far East, Middle East and the Ocean World markets.

NANAK Associates Delights its Partner Buyers by Excellent Quality of Hand Embellished Fashion Apparel products and under the leadership of Mrs Sonia Chimni ,Executive Director Design & Development, the production and Quality Control Team of NANAK SOGUC not a single SOGUC Product or Design manufactured piece has been rejected till date by any of its Partner Buyers Globally which is a rare distinction achieved by any Design, Manufacturing and Export House in India, serving Buying Partners all over the Globe.

In NANAK Associates , Manufacturing Units, Mrs Sonia Chimni’s team, emphasize’s Quality Control and Kaizen activities, throughout its various facilities. Each of NANAK SOGUC Manufacturing Team member is trained to recognize and achieve the highest quality of work. This Kaizen standard flows from every department, whether team member works in Corporate Functions like Finance, Marketing and Administration, to the Manufacturing Functions, like Weaving, Dyeing, Embroidery, Stitching, to Finishing & Packing Units.In NANAK Associates to be a successful Team Member , quality must encompass all of manufacturing processes with equal emphasis placed on all aspects ,of , Designing, Manufacturing, Quality Control to Packing & Finishing.

Our Buyer Partners all over the globe continue to support us by interacting with us regularly whether it is the Far East ,Middle East or the US and Europe, where we continuously strive to achieve Excellence in Designs, Production ,Quality and timely deliveries to be one of leading Quality Suppliers of SOGUC Designs & Products under the able leadership of Mrs Sonia Chimni, will continue to delight Buyer Partners all over the Globe with its Quality Standards in Corporate & Manufacturing Functions.